For years, organizations have grappled with the process of traditional assessments that typically gauge candidates at a subjective level, and not on their capabilities. Factors such as unconscious bias, manual evaluation, and state-of-mind play their part in influencing results of traditional assessment centres.
To avoid these pitfalls, organization, today, are steadily moving towards game-based assessments to attract, hire, and retain talent. Game-based assessments fall into the broader category of “serious games” and psychometrically measure cognitive abilities, behavioural and functional skills, personality, motivation and other competencies, by evaluating behaviours during game-play, without compromising on the validity or reliability of the assessment. They also help organizations craft a progressive employer brand, attract talent by appealing to the millennial generation, motivate and engage applicants and, reduce attrition. Amid this, their primary focus remains on identifying high performing candidates.
Game-based assessments have created a shift from ‘what’ choices a candidate makes to ‘how’ a candidate responds to a situation, helping organizations draw valuable insights about the candidate. These game-based assessments can be accessed on a digital platform or in a physical space. The usage of these game-based assessments, with a combination of different psychometric tools provides a holistic analysis of the candidates, encompassing behaviour, personality, cognitive, functional, and fitment capabilities. If these are not enough reasons to employ game-based assessments in the talent development and management strategy, here are six more:
- Great fit to assess cognitive abilities
A game-based assessment creates an immersive experience for the candidate, where he or she must take decisions in real-time scenarios. The elimination of question and answer formats removes the fear of test taking and allows individuals to be themselves during game-play. Tech-driven game-based assessments have an edge over traditional assessments, as they capture and analyze behavior instantly, accurately, and at scale. Traits such as processing capacity, processing speed, innovation, risk taking, perseverance and others can be effectively measured using gaming constructs.
- Rich in data and insights
In comparison to traditional assessments that require significant manual intervention, tech-enabled game-based assessments capture 20 times the data, thus providing richer analytics and insights. The data collected is measured against robust psychometric properties for accurate analyses. For example, if an individual is tasked with filling up balloons with air, he/she is assessed by the number of balloons filled and how much air is filled into each balloon. This activity helps assess the individual’s willingness to take risks and how his/her previous experiences define future actions.
- Resistant to distortion and faking
Game-based assessments prevent distortion of tests and eliminate fake responses. Candidates participating in game-based assessments cannot give socially acceptable responses, as there is no right-or-wrong response; instead, candidates typically respond in manners most natural to them. Since the response is unique to the candidate, game-based assessments eliminate the scope for mimicry.
- Element of Fairness
Traditional assessments require manual scoring, and likely to bring in assessor bias. Game-based assessments, on the other hand, have complex algorithms that track and analyze participant’s performance, in an objective, data-driven manner. Therefore, game-based assessments promote a positive candidate experience and foster a sense of fair play.
- Tech-based solution lets you scale
The efficiency and easy accessibility of these assessments across various platforms or devices has increased adoption rates across geographies. The platform-based, tech-driven assessments can be conducted anywhere allowing you to scale.
- Appeals to candidates across demographics and geographies
Contrary to the belief that only children like playing games, research shows that the average age of gamers is 35 years, men and women enjoy playing games equally, and 26% percent of gamers are in fact over the age of 50. These statistics come from internationally conducted research, suggesting that game-play transcends geographic boundaries. Therefore, it is safe to say that game-based assessments are fun, engaging, and have the power to lure masses into active participation, thereby, increasing employee engagement.
In short, game-based assessments provide organizations with the opportunity to comprehensively track and effectively analyse candidates’ responses and resulting behaviours from short durations of game-play. They provide an in-depth understanding on how well an individual can apply key concepts. A game-based assessment, then becomes a robust, validated and reliable means of gauging a candidate, as opposed to traditional methods. In the words of Plato, “You can discover more about a person in an hour of play than in a year of conversation.”
At KNOLSKAPE, we develop game-based assessments that help measure cognitive abilities critical for thriving in the digital age. Our tools measure abilities such as attention and response inhibition, problem-solving, working memory and risk appetite, to name a few.
KNOLSKAPE is an integrated employee development platform that provides stellar experiences to ignite new ways of thinking, instill positive behaviours, and inspire confidence in people to accelerate personal and organizational growth.
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Published by: Hardik Chitroda in Blog