May 15, 2015 - No Comments!

Enhancing Learning Using the EAST Model

Recently, we have been hearing a lot about innovative education, technology, and gamification learning platforms. When considering the implementation of these types of innovative training frameworks, one must keep certain things in mind to ensure their adequacy and success.

Numerous leaders in the tech-learning industry have developed models that help ensure fruitful results from interventions. The EAST model, developed by Behavioural Insights, claims that in order to effect any sort of behavioural change, interventions must be Easy, Attractive, Social and Timely. Here we outline some of the important concepts of each of these categories:


  • Easy: include clean language, avoid ambiguous statements, make navigation through programs easy, and allow for completion on different devices.
  • Attractive: provide infographics and images rather than lengthy notes to explain concepts, make sure reports are intuitive, provide visible rewards for completion of programs.
  • Social: allow for some sort of social interaction in all interventions in the form of chats, discussions and other social media features that enhance user engagement.
  • Timely: training must provide well-timed messages and reminders for deadlines to achieve goals that ensure results in a timely fashion.


Click here to learn more about the EAST model and other ways to increase training programs' usability and effectiveness.

At KNOLSKAPE, we develop products and programs that use innovative models to ensure maximization of companies' workforce potential. KNOLSKAPE’s award-winning simulations use experiential training and gamification to attract, grow and retain talent. Global Fortune 500 companies and Top-10 B-schools use KNOLSKAPE’s products and solutions for on-boarding, training, assessments, and talent engagement strategies.

Published by: Hardik Chitroda in Blog

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