May 18, 2015 - No Comments!

Gamification Success Stories: Xerox, Allstate, and Hyatt

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Recent scientific research has begun to identify the complexities of the human brain and how it best adopts new concepts. A team from Harvard Medical School found that humans learn most efficiently when presented with small pieces of information.

However, when analyzing typical day-to day learning environments, we often find this type of efficiency method is not taken into account. Classrooms, university lectures and most employment training programs bombard learners with dense and lengthy chunks information- making it difficult for learners to retain information and enjoy the process.

Gamification revolutionizes the learning process, and companies have started to notice its benefits.

Here we show some examples of companies who, in an attempt to increase productivity and reach corporate goals, have adopted gamification in their framework:

Xerox

Xerox use an app called Qstream, which is a trivia game that allows employees to answer several questions throughout the day (rather than attending a formal training session) and compete against each other. The goal of the questions provided was to provide and install best practices. The competitive nature of the game allows for a fun and motivational way to engage all employees, and over 94% of Xerox employees participate in the Qstream games.

Allstate

The insurance company created an online game of superheros and villans in order to teach about information privacy and the risks of stolen information. The course was entertaining and informative, and about 80% of employees participated.

Hyatt

At Hyatt hotels, the goal of the gamification systems was to reward employees and provide incentives by establishing on-the-job goals. The game was developed by Snowfly, and it allows employees to earn tokens whenever specific goals are reached (specific number of calls or enrolments in a rewards program). These tokens are then used in a game that can help them win gift cards or vacation getaways. 99.6% of employees chose to compete in the game.

Gamification works very well with any enterprise. As Gartner analyst Brian Burke stated, “The best strategy for making gamification work is to focus the effort on areas where employee goals are aligned with organizational goals.”

Click here to learn more about gamification in these enterprises.

About KNOLSKAPE:

KNOLSKAPE’s award-winning simulations use experiential learning and gamification to attract, grow and retain talent. Global Fortune 500 companies and Top-10 B-schools use KNOLSKAPE’s products and solutions for on-boarding, training, assessments, and talent engagement strategies.

Published by: KNOLSKAPE in Blog

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