Aditya Birla Group takes Campus Engagement up a notch with KNOLSKAPE's Solutions

KNOLSKAPE's digital first solutions helped Aditya Birla Group build Employer Brand with HR campus recruits.


A USD 41 billion corporation, the Aditya Birla Group (ABG) is in the League of Fortune 500 companies. Anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities, over 50% of their revenues flow from overseas operations across 36 countries. 

As business leaders, the Aditya Birla Group seeks and attracts the cream of the crop among premium institutes and organizations, who then go through rigorous on-boarding and development programs for complete immersion into the diverse conglomerate’s culture. 

The Aditya Birla Group Leadership programs build versatile next-generation leaders through structured leadership programs that provide challenging opportunities across the varied businesses of the Group. Launched in 2007, the leadership programs attract some of the best talent from leading business schools in India and across the globe.


The Aditya Birla Group has always been considered a highly aspirational organization to work for by the HR community. To further enhance this premium positioning, the Young Talent Management team at ABG Group HR decided to create a highly differentiated campus engagement program for their B-School hires who would be digitally driven to be consistent with the digital workforce message. Therefore, Aditya Birla Group sought a partner that could provide such a differentiated, experiential, digital solution.

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