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Taylor & Francis Publishing goes to Destination Digital

Taylor & Francis partnered with KNOLSKAPE to create awareness about Digital, its trends, disruptions and impacts for their 2,000+ member global workforce

Overview

Taylor & Francis Group, part of Informa PLC, operates at the heart of the Knowledge and Information Economy. It is one of the world’s leading publishers of scholarly journals, books, eBooks, text books and reference works. With more than 2,000 employees globally, it has a presence in all major geographies, including North America, South America, Asia, Europe, the Middle East and Africa.
Digital disruption is causing a shift in the way that the publishing industry operates, with audiences increasingly consuming content across a range of different channels and devices. Therefore, publishers need content to be digital, current and immediate.

Challenge

The ways in which content creators and consumers interact with technology and content is drastically impacting traditional publishing business models. Considering the current context, Taylor & Francis leaders believe that:

  • The organization needs to ensure it is keeping pace with the digital-first revolution
  • The organization’s continuing digital-first journey must be undertaken globally, at scale
  • The organization must continually review its offers to ensure it is meeting customer expectations
  • To fully engage colleagues across the organization in this journey, it is vital that digital-first feels relevant to the world of publishing and their business

 

To read how KNOLSKAPE's solution delivered results, download the complete case-study

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